According to Wikipedia, ‘Digital signage’ is a sub segment of signage. Digital signage use technologies such as LCD, LED and projection to display content such as digital images, video, streaming media, and information.
And ‘suppliers’ are basically defined as ‘a person or organization that provides something needed such as a product or service.’
Now that we’re all on the same page, let’s start.
Digital Signage is a great way to attract customers. It is more efficient, makes your business tech-savvy and builds your brand that eventually leads to an increase in sales, profit and customer loyalty.
Digital signage suppliers are businesses/individuals that sell digital signage. Digital Signage is a valuable investment which need to be bought from the right supplier. As such much research needs to be done, comparing of cost & quality as well as perks need to be analyzed. Now all this could be time consuming and basically just boring but if it is a long-term investment then you know you’ve got to do it right.
So what do you need to know and look out for when choosing your digital signage suppliers?
- Know the Process
Before even deciding on which digital signage suppliers to go with for your advert, its best to know the entire process of setting up an advert. From choosing the size of your digital display, to planning out the design, location scouting, installation, maintenance and so much more – it’s good to know the whole process, including everything in between, so that you do not miss out anything crucial as well as it allows you to get a good estimate of when your advert can be up and running! You can check out a good example of the process flow that you might have here (http://visualformula.com.my/how-we-do/)
- Be Aligned!
Choose a digital signage suppliers that covers and works with a field that is similar to yours, for example, working with installation in shopping malls, outdoors and even corporate events. This is helpful as now your digital signage supplier has more experience in that field and can advise you accordingly to what you may need according to your requirements.
- Do some research
There isn’t a shame with thoroughly going through their website. Be sure to go through the digital signage suppliers website to get a feel of their work and to fully understand the products and services they offer and cover. Knowing this helps you plan the process of displaying your advert better as you now know if you would need to get help from outside (i.e. designing the advert, or maintenance of your digital display) or if it is one of the services provided by the company.
- See the quality of their work
Being able to choose the best digital signage supplier is truly knowing their work. It is a plus point if you have passed by one of their clients before in a mall or down the street as that show you what potential your business can have in advertising as well, how your ad would look like using this digital signage supplier.
Digital signage suppliers play a very important role in your hunt for the right Digital Signage. We hope these tips really help you in your journey of finding the right digital signage supplier and do keep us at Visual Formula (http://Visualformula.com.my) in mind for your digital solutions and more as we have your best interest at heart.